Introduction

Public charter schools are the fastest growing alternative education system in the country. Today, there are more than 41 states including the District of Columbia that have passed charter school laws. These laws allow private citizens to own and manage public schools. Charter schools are funded by the city and states where they are located. They get the same level of funding as traditional public schools. These schools are forming a rare Industry Vortex inside the once closed national education system. Public charter schools are creating new opportunities for companies that want to reach a large niche market outlet for their goods and services. 

 The Charter School Mailer will allow you to reach consumer parents with children are waiting for information from an emerging education field that is affecting the future of their children. The AdverMailer Advertiser ™ comes from the same family of successful multi-insert mailers as Val-Pak and Money Mailer.

 In today's competitive marketplace, a business must be efficient in all areas of marketing. It must attract new customers while maintaining old ones. Direct marketing is the only advertising media that allows you to do both. There are primary  main methods of direct marketing telephone sales, consumer direct, face-to-face-selling, direct mail and Internet marketing. Internet marketing is fast becoming the method of choice by direct marketers. A company that sales directly to the consumer can eliminate up to two levels of middlemen.